It all started with a small idea From Mr. Yut Chingsawanun (CEO of YUSHI GROUP) a vision to support Thai farmers by providing them with a stable income for a better quality of life and well-being. Recognizing the importance of fruit processing in Thailand, we saw an opportunity to address the issue of fruit oversupply while the country transitions towards the future of agriculture—Agriculture 4.0.
As part of YUSHI GROUP, an industrial business, we have expanded into the agricultural sector, leading to the establishment of Yushi F&B Co., Ltd. We are a producer of 100% natural fruit juice, blending Thai fruits with Japanese know-how. Our focus is on meticulous production, cleanliness, and safety, ensuring that every product undergoes rigorous quality control before reaching your hands.
We are committed to integrating innovation and advanced technology into cultivation, modern farming tools, and digital communication technology, creating a fully integrated business that aligns with sustainable, green agriculture. By embracing smart farming, we enhance efficiency, minimize unnecessary resource usage, and optimize farm management with data-driven insights.
Through cutting-edge production technology imported from Japan, we have developed authentic fruit juice flavors, preserving complete nutritional value through a cold sterilization process—free from added sugar and preservatives. This commitment to purity led to the creation of Shinsen, a brand that brings you closer to nature.
At Shinsen, we are dedicated to delivering the best for you, just like family. Our unwavering focus on quality, cleanliness, and safety ensures that every sip is as fresh and natural as the fruits themselves.
Become a market leader for 100% Orange Juice Industry by curating new & quality innovative products with highest benefit return to the consumers.
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