It began with a vision fromMr. Yuth Chungsawanant,CEOof YUSHI GROUP, to support Thai farmers by creating opportunities for sustainable income, thereby enhancing their quality of life and overall well-being. Recognizing the strategic importance of fruit processing in Thailand, we identified an opportunity to address the recurring challenge of fruit oversupply, while aligning with the nation’s transition toward the future of agriculture—Agriculture 4.0.
As part of YUSHI GROUP, an industrial business, we have expanded into the agricultural sector, leading to the establishment of Yushi F&B Co., Ltd. We are a producer of 100% natural fruit juice, blending Thai fruits with Japanese know-how. Our focus is on meticulous production, cleanliness, and safety, ensuring that every product undergoes rigorous quality control before reaching your hands.
We are committed to integrating innovation and advanced technology into cultivation, modern farming tools, and digital communication technology, creating a fully integrated business that aligns with sustainable, green agriculture. By embracing smart farming, we enhance efficiency, minimize unnecessary resource usage, and optimize farm management with data-driven insights.
Through cutting-edge production technology imported from Japan, we have developed authentic fruit juice flavors, preserving complete nutritional value through a cold sterilization process—free from added sugar and preservatives. This commitment to purity led to the creation of Shinsen, a brand that brings you closer to nature.
At Shinsen, we are dedicated to delivering the best for you, just like family. Our unwavering focus on quality, cleanliness, and safety ensures that every sip is as fresh and natural as the fruits themselves.
Become a market leader for 100% Orange Juice Industry by curating new & quality innovative products with highest benefit return to the consumers.
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